Configure Enhanced Measurements. At #MozCon 2023, Ziff Davis’ Moz launched Brand Authority, a first-to-market metric that accurately measures online brand strength and supercharges competitive analysis to spot threats. Engagement rate is not reverse UA bounce rate. In a previous Whiteboard Friday, I mentioned the three bosses of SEO, and one of the factors that I mentioned affecting SEO are the search intents behind each and every search. The answers to all these questions and more await you in this week's Whiteboard Friday. Light the presenter 2. Here's a step-by-step guide on how to do it, along with some creative packaging ideas: Step 1: Select the Products. 1. They sent out a bunch of penalties to, well, a noticeably large number of. Check it out and come join us. Part 2: Six Practical Ways to Implement Data Storytelling in Your Consulting - Actionable examples, tips, and best practices for implementing data storytelling. Join Us! By: Angela Petteys. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before. Today we're talking all about introduction to Python, which is why I have a special co-host here. And when you get out on stage, it'll change from an experience of feeling like something you want to do to something that you're crazy excited to do. So let's start here. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Welcome back to another edition of Whiteboard Friday. Move over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. Click on the whiteboard image above to open a high-resolution version in a new tab!Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality. This week I have a special request from one of our users to talk about an SEO checklist for new sites that aren't ranking yet. htaccess file by using mod_rewrite functionality. The tricky part was referencing it for MOZ_GMP_PATH so tests could use it, since we need an absolute filesystem path. This is especially important when it comes to B2B businesses as you have individuals from many different roles exploring your site, providing input and ultimately making critical decisions. The sites that start out pre-optimized and that continue optimizing immediately after publishing will be at an. Number one, always create one-to-one redirects. SEO stands for search engine optimization. Organic, it's something between about 47% and 57% of all searches result in an organic. Those include: Web analytics - Google Analytics is free and very, very popular. Whether you're just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a decade of experience in the SEO space, Moz’s head of content, Jo Cameron, dives into her own learning journey and talks through everything from understanding your. Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. There's no question that AI has already started to have a meaningful impact on organizations that create content every single day. Editor's note: Beginning at 1:49, when Claire mentions "referral. It’s like a foetal version of the beast it would grow to become. As it turns out, there is! In this ever-popular episode of Whiteboard Friday, Moz's Senior SEO Scientist, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top content to juice every drop of goodness out of it. Don't make assumptions and let the data help you along the way. In this week's Whiteboard Friday, we will be talking about visualizing and measuring your marketing funnel. A cheap-ass whiteboard (a poor imitation of the high-end porcelain wonder in use today). The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Whiteboards have come a long way in recent years. Join and build community. Audit regularly! Then the last thing is auditing regularly, and that means once every 3, 6, or 12 months. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. How to Create 8 Million SEO Test Ideas Using ChatGPT — Whiteboard Friday. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Extreme topical relevance. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Next, you’ll be asked to select the Search Console property you want. Part 2: Six Practical Ways to Implement Data Storytelling in Your Consulting - Actionable examples, tips, and best practices for implementing data storytelling. As of this filming, both tools still exist. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Moz uses 4 lights with giant softboxes to get flat and even lighting that reduces shadows and harsh glare on the. To that end, in today's Whiteboard. So we say the search volume, so how many how many times something is being searched here at the top, multiplied by the click-through rate is how many clicks we expect to get. Optimizilla is one. Howdy, Moz fans. We can talk about how to get to that topic in a future Whiteboard Friday, and we've had some in the past certainly around keyword. You've got a very limited space on the first page of the SERPs, and you need to be doing better than your competitors to be able to rank there. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This is a question from Michael Cassatt. Moz Local Raise your local SEO visibility with complete local SEO management. , review stars for product ratings)Duplicate content can present three main issues for search engines: They don't know which version (s) to include/exclude from their indices. Why Visual Assets > Infographics. From there, look in the Property column and click on the Search Console Links option, found under the Product Links section. So this is something where we've actually seen the caption be more important than the alt attribute when it comes to Image Search. Today’s Whiteboard Friday Video from Moz: Create the right SEO mindset Dec 13, 2014 New Whiteboard Friday Video from Moz Dec 5, 2014 No more next content. So my name is Bethan Vincent, and I'm the Managing Partner at Open Velocity and I'm. The typical web user has. This is Will Critchlow, founder and CEO. If you follow this and learn from this history, I think you'll do a much better job, generally speaking, of writing for SEO than a lot. So AI. It's really easy to do in Keyword Explorer at Moz. Probably driving more traffic than all three of those combined even. I started doing SEO in 2016, and today I worked at a large outdoor specialty retailer helping make our strategies for technical SEO come alive. This week, Minimum Viable SEO. We wrote the blog on SEO — literally. I'm an SEO account manager for SEO Sherpa, and welcome to this edition of Whiteboard Friday. This is important for SEO starting out on a budget, or small business owners who want to learn to audit a small site on their own. The first two were primarily for work but the latter was mostly for relaxation. This can easily be fixed in your . So number one, try to favor repeatable content ideas. The biggest challenges of shooting in front of a whiteboard are the reflections and glare. 1. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. The next step is simple: go back, do an audit, identify your one-hit wonders, identify the depreciating ROI assets that you invested in before, identify the key messages that you wanna reiterate to your audience. Step 2: ??? Step 3: Massive flood of traffic. AI — Whiteboard Friday. I got to organize the Foundry CEO Summit last week in Boulder, Colorado. Crawl Budget. November 22nd is when SISTRIX's dataset starts to notice the increase, and it was over 50%. In order to complete the tracking, you’ll need to locate your site’s query parameter. But for a quick check, I find it easier to use a Kalicube Knowledge Graph API Explorer. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. It's in the new Search Console, previously Fetch and Render. The Basics of Local SEO. Using this beginner's guide, we can follow these seven steps to successful SEO: Great user experience including a fast load speed and compelling UX. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Moz DataHere is a screenshot of the whiteboard used in today's video: Video Transcription "Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs. "The wonderful world of AI is changing rapidly. Tom: Howdy, Moz fans, and welcome to British Whiteboard Friday. In fact, it can scale. Subscribe via iTunes, SoundCloud, Stitcher, or RSS. You build so you never search for another app to solve any problem. First up, from August, small business SEO expert Claire Carlile walks you through the what, why, where, and how of UTM tagging for your GMB profiles. So my talk today is about harnessing generative AI for content and SEO success. One of my favorite things about Whiteboard Friday is the genius reuse of time and content. Hit “Accept” to get a code to paste into the “Authenticate” box you see here. Moz’s Content Creation Uses a Recognizable Image Concept. Moz API Power your SEO with our index of over 44 trillion links. Here is what you will add to your . The Inbound Links tab will display all of the pages that link to your competitor’s website. This week, we're going to talk about a topic that I've been seeing coming up in the SEO world for probably a good 6 to 12 months now. Jim Collin's Piece on Big, Hairy, Audacious Goals (ranks for BHAG) Long-form articles. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. URL Inspection / Fetch & Render. To get started you will need to set up a GA4 property and install your Google tag on your site using a GA4 Configuration Tag or the json tag. For some tasks though, a free tool often gets the job done. Now this is particularly important because otherwise it can lead to doom. (If they got any more TAGFEE, they’d come over and produce the damn things for you. I want to thank the content team, first of all, for getting me set up with the equipment, but especially for their patience. Every test should be repeatable and repeated multiple times. I'm going to put my keyword in the URL", those kinds of things. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. com 6 Like. Hi, my name's Samantha Noble, and I'm the Director of Strategy over at Koozai in the UK. In a previous Whiteboard Friday, I mentioned the three bosses of SEO, and one of the factors that I mentioned affecting SEO are the search intents behind each and every. This setting controls whether a user can share the whiteboard in a meeting. Thirty-five percent for position one gets us about 2,300 clicks a month or 27,000 clicks a year. However, even with these set up, sometimes some. Completely characteristically, the Moz team has even shared the details of their production set-up in this WBF show, “Tips for Filming Whiteboard Presentations”. Discover actionable steps to ensure your GA4 is optimized for long-term tracking success, empowering you. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. " Click on the whiteboard image above to open a high resolution version in a new tab! Hello, and welcome to another edition of Whiteboard Friday. Log file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. Step 5: Craft the hook, the hook that will make influential people and publications in this space likely to amplify, likely to link. So in this case, 6,500 is our search volume. Whether you're just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a decade of experience in the SEO space, Moz’s head of content, Jo Cameron, dives into her own learning journey and talks through everything from understanding your. My name is Meghan, and I'm on the Learning team here at Moz. ”. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always. Join and build community. Step 4: Now it’s time for the keyword map - the most important part of your SEO strategy. Happy Friday. For today's Whiteboard Friday, I'll be covering eight tips to help you build more links. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. You can do the same thing with images. Under this section, click on "Secrets. I'm the director of SEO here at Seer Interactive, and today, I'm gonna be your host. In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content. 10 years ago. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. She is a ball python herself, total expert. November 20, 2023. Then, that way, it becomes a one-to-many thing rather than a one-to-one thing. There's a short answer with a big asterisk, and in today's. Firms that practice SEO can vary; some have a highly specialized focus. Guest blogging and guest authorship across websites other than your own is a fantastic strategy to build your brand, get in front of new people, earn some links back to your site, and earn the recognition from other communities that can lead to all sorts of good marketing opportunities in the future. The Authoritative Content Funnel — Whiteboard Friday. In this week's Whiteboard Friday, Rand goes into depth on how you can optimize your on-page content. So A has the section about whiteboard pens at the top, but B puts the section about whiteboard pens toward the bottom, and they put the section about whiteboards themselves up at the top. These days, with everyone working remotely, they can help bring office members together. In today's Whiteboard. You use that subdomain to segment the language and country targeting. Sometimes you've got a situation like this. On this week's Whiteboard Friday, two members of the SEOmoz Help Team will walk you through some solutions to 5 of the most common SEO problems we see on the Help Team. Where do you host your content? Is it on your own site, or on. We asked them, based on these sort of thematic clusters of ranking elements, things like domain level link authority versus page level keyword agnostic features, weight them for us. This is a question from Michael Cassatt. No sign-up or registration is required. Moz uses 4 lights with giant softboxes to get flat and even lighting that reduces shadows and harsh glare on the. Part 1: Beginner’s Guide to Data Storytelling for Digital Marketing Consultants and Analysts - Elements, skills, and components of action-provoking data stories. This week we are going to chat about how to choose a domain name. Gifford on local link building Get more link building tips from Greg to help you succeed in local search in this new Whiteboard Friday video: [w/ BONUS worksheet] #SEO #WhiteboardFriday. Hit “Accept” to get a code to paste into the “Authenticate” box you see here. Click on the whiteboard image above to open a high resolution version in a new tab! In the Whiteboard Friday video, Danny points out a common canonicalization issue of having both your non-and URLs active. Discover actionable steps to ensure your GA4 is optimized for long-term tracking success, empowering you to make informed decisions and drive business growth. There's way to do that with option B and with option C. Cost them PageRank. You can even use free tools on your computer, Save for Web, and compress properly. But you've got to have a base of links. Large Language Models have taken the world by storm in recent months. Moz was the first & remains the most trusted SEO company. ) Set up or import conversions. I'm Dr. Across the board, what we've seen is that paid searches on average, in all of Google, gets between 2% and 3% of all clicks, of all searches result in a paid click. 4. Click on the whiteboard image above to open a. Using this beginner's guide, we can follow these seven steps to successful SEO: Great user experience including a fast load speed and compelling UX. Then, we were able to. runtests. Discover the most popular features and get to know the dos and don'ts when creating local landing pages. Just add _gaq. He wanted to know, since he's working on a content strategy, working. In today's Whiteboard Friday, Rand explains four steps we can take to be sure we're sending searchers in the right direction. Brand fatigue happens when there are too many messages, just too many raw messages on a medium. Rand mentioned internal linking a few months ago before Penguin even hit, back when we were. Hey, Moz fans. MozBar: The essential SEO toolbar. And even if you don't need local SEO, local link building strategies can still give you a different perspective and improve your work. org. Step one, you need to get a list of your branded terms and phrases. Click on the whiteboard image. So if you only have a few minutes in a month, in a week to do some SEO, and I know many of you are professional SEOs, but you work with lots of folks, like content creators, clients, web developers, who have very, very limited time,. From there, click on the blue Link button. In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of. I am not an AV guy, so this has taken a little while longer than I had hoped. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. We've included some of our favorite episodes here, and find. They're more likely to link to that than a homepage. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Say you're in travel and vacations, and you look. 75 for every dollar that you spend. In today's Whiteboard Friday, master technical SEO Paul Shapiro shares why it's so important for SEOs and marketers to take the programming plunge, explains key concepts, and helps you determine the best course of action for you to get started when it comes to leveling up your technical prowess. In today’s episode of Whiteboard Friday, Lily Ray discusses the ways in which you can prove that all important “E” – expertise. Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. This week we're chatting about using related topics and semantically connected keywords, not just for keyword research — although that is a potential use and application — but also for some of the on-page SEO processes that we run. Whiteboard Friday Recap 2023: AI Edition. External participants, including. Hey there SEOmoz readers! This week we are talking about what I like to call "Smarter Internal Linking". If you're looking to increase traffic to your blog, there are many tactics that can significantly boost your progress. Large Language Models have taken the world by storm in recent months. Whiteboard Friday. Whiteboard Friday. 1. The simplest and fastest is probably the URL Inspection tool. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. … Howdy, Moz fans. It's also a review type of content. It's probably pretty clear to everyone that content marketing takes time, but there's a common misconception in just how much time. Click on the whiteboard image above to open a high resolution version in a new tab! Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality. Creating the Right Marketing Mix. Today I'll be talking to you about the next search intent. " Hentry markup is used with content that needs to be syndicated. In an article for CMI, Linn suggests using a story tracker to catalog and organize potential content ideas stemming from your research. Whiteboard Friday. Hey, Moz fans, it's Dr. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. Whiteboard Friday. We've got a great program set-up and expect a fantastic turnout (oh yeah, there'll be a party too). SEO testing expert Emily Potter joins us once again to wrap up this season of Whiteboard Friday! Today, she takes you through a few tests that generated unexpected results for her team at SearchPilot, and what those results mean for SEO strategy. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Raise your local SEO visibility with complete local SEO management. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. The best way to track if a brand is an entity, and if so, in what context, is to query the brand name in the Google Knowledge Graph search API daily and keep a record of the return results in your data warehouse. So some of you probably have seen April 11th, Google made this big move. Google vs. Learn all about how to create kick-ass local landing pages in this Whiteboard Friday with Amanda Jordan. This will bring up a box asking you to give Yoast SEO access to your Search Console account. Light the whiteboard 3. Categories: Analytics and Reporting Tools. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. The Whiteboard setting for Teams meetings is a per-user setting. We all know that we want to maximize our chances for success in SEO, and for that, what we want to do is prioritize tasks that will have a higher impact, and lower effort, but sometimes those get lost in the SEO audit process. Click on “Get Google Authorization Code. Howdy Moz fans, and welcome to another edition of Whiteboard Friday. SEOs and developers need to work better together. According to Open Site Explorer, a particular Whiteboard Friday video received 402 links from 37 referring domains and well over 1,000 social shares. I'm Cooper Hollmaier. For this example, we used a real estate website: Step 2: Click the items with errors: "Structured Data > hentry (markup: microformats. push ( ['_trackPageview']); and you will start to see page speed data in your new Google Analytics profile. 2. This is the founder and CEO, Will Critchlow. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Then, we were able to get right to work on duplicates!Video Transcription. Welcome to another edition of Whiteboard Friday. Helping Google Navigate Your Site More Efficiently — Whiteboard Friday. SEOmoz Google Analytics Setup. Switch on Google signals (be aware that it may impact privacy compliance (GDPR) depending on where you’re located, and it may also lead to thresholding. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. And so let's compare and contrast the two worlds. SEO Analytics. Want to learn how Moz shoots Whiteboard Friday? Pick up some awesome tips on shooting, lighting, and editing whiteboard presentations. Probably driving more traffic than YouTube, driving more traffic than Yahoo!, driving more traffic than Bing. The fourth and final thing that you need to focus on is optimizing for the medium. In today's Whiteboard Friday, Moz. Click on it to open a high-resolution image in a new tab! Try Moz Pro free for 30 days! Video transcription. Pageviews - The number of times that page has been viewed, even if it’s a repeat view. I'm Cyrus Shepard. 2. Compare SEO Products Lighting is the most important aspect of our setup. Outreach. With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking points you need to justify the return on investment of your SEO work. understanding the big-picture search trends to making sure your SEO goals jive. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Your brand name, domain name, and founder's/execs names. The past 12 months have been brutal for many traditional forms of link building. In this week's edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish. 5. This follows on from my talk at MozCon which covered 35 ways to get links in around 35 minutes. Hi. Now, this is an awesome tactic to use for link building. I'm a user researcher here at Moz, and I'm excited to join you today for another edition of Whiteboard Friday. The "You list things like X, I have or I am an X. Moz offers. My name is Alisa Scharf. In a Teams channel or chat, you can add a whiteboard by selecting the + button at the top of the screen, and then searching for Whiteboard. This week we're going to chat a little bit about blog platforms, places like Medium, Svbtle — that's Svbtle with a V instead of a U — Tumblr, LinkedIn, places where essentially you've got a hosted blog platform, a hosted content platform. To get started you will need to set up a GA4 property and install your Google tag on your site using a GA4 Configuration Tag or the json tag. Office. The Moz Story Moz was the first & remains the most trusted SEO company. Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday. Welcome to Whiteboard Friday. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. e. Pick a time period that makes sense for how often you're going into the container. STAT SERP tracking and analytics for enterprise SEO experts. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. For example, let's says I have 50 guitars to give away. This is an ordinary SERP block, so it's probably about 180 pixels tall. py knows where the executable dir is, so for manual testing it points MOZ_GMP_PATH to $(BIN)/gmp-fake. Explore keywords sets from large, content-focused media sites with similar audiences. This used to be easier than it is today, thanks to keyword not provided. Moz 158,434 followers 2y Report this post Internal links can be extremely powerful, but many SEOs don’t know how to leverage them. It can also help people who are responsible for delivering the rest of the customer experience. In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building. It's arguably the most important part of the link building process—and also the most grueling. In bug 1037125 and bug 1040436, we created a fake GMP plugin and test infrastructure to use it. Welcome to another edition of Whiteboard Friday. Good, unique content. As SEOs, we tend to come from an audit mindset, to look for things that are wrong and to try and decide what is the best way of. It eliminates the need to set up and break down multiple interview shots, so it’s a great option for shooting a bunch of people quickly. Specifically, I have five tactics for you that go beyond the traditional "I'm going to put my keyword in the title tag. Moz is probably the most famous SEO-focused. Both sessions and users are collected slightly differently. This week Tom Critchlow from Distilled talks about the suggestions he has given to SEOmoz to improve our Google Analytics setup. The tricky part was referencing it for MOZ_GMP_PATH so tests could use it, since we need an absolute filesystem path. C. Step 1 - Gain deep insight. So AI is here. This week we're going to chat about being intentional about the content investments that you make. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more. Crawl the test site. Consistency is key in the classroom. Moz Local Raise your local SEO visibility with complete local SEO management. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. In a new browser tab, open your website. Definitely bigger than any of the secondary search engines. Generally speaking, if you don't have the keyword at least a couple of times in the content of the page, unless you have an extremely visual page or an interactive page with almost no content, which maybe that would fall in the 5%, you should definitely be hitting that. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. I'm Tom Anthony, head of the R&D Department here at Distilled. Second thing, engagement rate is a new metric in GA4. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. For today's Whiteboard Friday, I'll be covering eight tips to help you build more links. Click the "View" link inside the "Audiences" box. Structured data can be used in many different ways, such as using Open Graph markup to specify a Facebook title and description, or using SQL to query a relational database. Click on the whiteboard image above to open a high resolution version in a new tab! NOTE: In December 2022 Google updated E-A-T to include an additional E for Experience. Gather Your SEO Data. It's incredibly important that they tie into both your company goals and your marketing goals, as well as provide specific, measurable metrics you can work to improve. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Keep it succinct. And when you get out on stage, it'll change from an experience of feeling like something you want to do to something that you're crazy excited to do. Consider the recipient's preferences, interests, and the occasion for which you're creating the gift box. It's not a high bar, a high barrier to entry to say you need good, unique content. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday. One of those features is Audiences, which many people may only be using for their ads. The biggest challenges of shooting in front of a whiteboard are the reflections and glare. It's not so common to think about email marketing as a potential link building opportunity, but it's actually a wonderful tactic that you can use. So what I see lots of folks doing is they look at a search result or a set of search results in their industry. It's 2015. There's a bigger gap in step 2 than many marketers anticipate, and one of the best ways to fill it is getting your content in front of influential people who can help spread the word. In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover. That is a very rough rule. This is a powerful thing. This is especially important when it comes to B2B businesses as you have individuals from many different roles exploring your site, providing input and ultimately making critical decisions. Moz 157,545 followers 5mo Report this post Are you using rank tracking to measure the success of your SEO efforts? 🕵️ While that works well for most types of SERPs, it's not as useful for. Moz Pro Your all-in-one suite of SEO essentials. Video Transcription. So obviously this is a very big and very old topic in the SEO space, and it's one that Moz, as a company, is heavily invested in, right?Posted by u/ericb0 - 1 vote and 4 commentsSo here's five ways to think about doing those things, all focused around digital PR, link building, and content marketing. This week we're going to chat about something that I really have a problem with in the SEO world, and that is the phrase "good, unique content. This question was posed in the Moz Q&A Forum, which I deeply love, by Alex Moravek -- I might not be saying your name right, Alex, and. I mean look great from a visual, UI perspective and look great from a user experience perspective, letting someone go all the way through and accomplish their task in an easy,. Case Studies Explore how Moz drives ROI with a proven track record of success. Search marketers can't get our important work implemented if we can't prove that it's worth the investment to our higher-ups. shares. Welcome to another edition of Whiteboard Friday. Most of the time that is, except when I have to Google it, which is probably every second week. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. I've created a new website. That's kind of confusing.